Go back
Tangent
Reimagining performance data on Tangent
AI driven practice app to increase plan subscriptions by 130%.
Live Website
Challenge
Tangent has and its AI caddy has the best data analytics in the market but lacks a clear way of communicating it to the users.
Solution
Look for a way to present data efficiently to its users to increase product adoptions an plan subscriptions.
Learning expectations and business goals through interviews and workshops.
Interviewed 10 of their actual user to get to know their experience and perceptions on the platform.
Key Offerings
GPS
Practice Drills
Data Sharing
Business perception
Users don’t get the information we offer
We are way better than the competition
Users just don’t kow how to use the app, it’s simple
Business Hypothesis
If we make some onboarding screens user will understand
A UI update will bring more users in
More data should keep users interested
Tangent Archetypes
Heuristic and behavioural audit of the UI and UX features.
Defined missed marks, information hierarchy and expected features.
Planned design work based on designs and development complexity VS pain point severity
After learning about the archetypes, I conducted user interviews with potential users fitting those profiles. The goal was to understand the type of information they seek to improve their game.
