Go back
Schlumberger
Rethinking maintenance and monitoring
of deep-sea drilling equipment for SLB
to remain relevant to its 30+ Oil&Gas customers.
Live Website
Subsea Live (former FRIEND) was born to help customers monitor and operate pumps, focused on the fix-now issues. Fifteen years later, it had evolved as part of the OneSubsea digital ecosystem, but market perception remains in the short-term focus and there is a decline in usage by their principal clients.
Challenge
Subsea Live vision aims to change that perception based on an experience strategy to provide value for long-term horizons.
Solution
Focus on understanding clients' needs to design a user-centered product. 13 clients and 2 internal users engaged to understand their pain points, unmet needs and validate the concepts.
Approach
Through stakeholder interviews three business objectives were identified, as well as 4 main archetypes.
Clearly Communicate
Value
Amplify Users to
Decision-Makers
Increase Pull-Through
Sales
Archetypes
SHORT-TERM VIEW & HIGH-
LEVEL INFORMATION
SHORT-TERM VIEW &
DETAILED INFORMATION
LONG-TERM VIEW &
HIGH LEVEL INFORMATION
LONG-TERM VIEW &
DETAILED INFORMATION
Underserved client workflows
Help isolate specific areas of clients work that can be solved by SLB
1
HMW Help troopers get insights fast when failures occur.
2
HMW help optimizer know when to upsell or attend to matters of updating equipment.
3
HMW enable the watchman to ask for further insights and communicate upwards to warn about potential failures.
4
HMW help the architect to optimize and design better components and systems.
ONE SubSea (FRIEND) Repurposing
After validating the HMWs with SLB and it's clients, we pushed to repurpose the platform's service offer to make it more appealing and useful for every archetype that interacted with it.
Typical data flow
Proposed data flow
MVP Structure
After our validation and prioritization efforts I arranged the most valuable and executable concepts into hero screens that would help OneSubsea build an MVP that will drive business and exceed users expectations
Low Fi
High Fidelity Deliverables
